Professional Services
Consulting
& Mentoring
Strategic support for founders and entrepreneurs building something meaningful, with integrity, for the long term. Informed by 20+ years of building real organisations — not theory.
Building something meaningful is hard. Building it well, without burning yourself out or losing sight of why you started, is harder.
I work with entrepreneurs and founders who are serious about turning passion into a sustainable, high-integrity business, and about growing as leaders in the process.
Having built a globally recognised parkour and movement organisation from nothing, spanning education, certification, schools, military training, fitness, facility design, and international operations, I now share that experience with business builders across many industries.
My work is not limited to movement or sport. I support founders, creatives, educators, and leaders wherever clarity, strategy, systems, and self-mastery are required.
My experience is not theoretical. It was earned through 20+ years of building, failing, iterating, and growing real organisations across multiple countries and disciplines.
To ensure depth, quality, and impact, I only work with a small number of clients at any one time.
“Dan generously made time for a video call and held space for me to speak openly about my struggles, fears, wins, confusion, and where I found myself stuck. I genuinely cannot undervalue what his questions did for me. They were simple, yet incredibly profound. The kind of questions that don’t hand you answers but guide you back towards your own. Slowly, I found my footing again. Throughout the process, Dan would occasionally check in with a message or a few encouraging words. Nothing dramatic. Just enough to remind me that someone was there.”
Sudipta — Personal Trainer & Parkour Coach
“I reached out to Dan to help me understand why I am not able to scale up in my business and, more than that, as a budding entrepreneur how do I align my priorities. What I appreciate the most is that Dan heard me out first and asked me relevant questions that not only gave structure to my issues but helped me to reflect a great deal. We decided on some deadlines, he supported me with some resources and still continues to do so. Very responsive and very much available.”
Ankur — Yoga Studio Owner
“I was completely stuck with how to make any kind of progress in the business. Dan helped me step back and see the wood from the trees, and this enabled us to identify the issues and then go deep into the parts that really mattered. Made a huge difference.”
James — Gym Owner
How we can work together
Business mentoring for founders who build with purpose
Coaching Calls
£250 per call
Sometimes what you need most is a trusted sounding board: someone who understands business, leadership, and growth well enough to challenge your thinking, sharpen your focus, and help you move forward decisively. Ideal for strategic clarity, honest feedback, or accountability without over-commitment.
Format
- 45–75 minute calls
- Agenda led by your current priorities
- Clear action steps agreed each session
Jumpstart
£2,950
A focused one-month process for early-stage businesses that need direction, structure, and momentum. We clarify what you are building, why it matters, and how to take the first meaningful steps — properly.
Includes
- Initial assessment call
- One full day of planning and ideation covering vision, strategy, focus, values, systems, and early protocols
- One follow-up call or meeting within four weeks
Mentor
£3,950
Designed for businesses that are already operating but need course correction, recalibration, or renewed clarity. Together we review, refine, and challenge your current approach, identify blind spots, and realign the business with where you actually want it to go.
Includes
- Pre-work and research, including a 60-minute call and review of positioning, marketing, and sales
- One to two days of in-depth review, reflection, and ideation
- Two bi-weekly follow-up calls
- Review meeting after six weeks
Light Touch
£1,950 per month
For founders who are confident they are on the right track, but value external perspective, honest reflection, and ongoing refinement. Everyone benefits from coaching.
Format
- Three-month minimum
- 30-minute initial appraisal call
- Half-day, in-person business consultation
- Bi-weekly progress reports and coaching calls
- Ongoing feedback, insight, and support
Self-Mastery
£4,950 per month
Most business challenges are symptoms of deeper issues: energy, identity, boundaries, values, or misaligned goals. Self-Mastery is a deep, personal engagement focused on addressing those foundations directly. This work is demanding — and often transformative.
Includes
- Three-month minimum commitment
- 30-minute introductory call
- Two full days in person analysing lifestyle, current systems, goals, and direction
- Regular access via phone and email
- Monthly in-person progress sessions
- Three-month achievement and reflection review
The Intensive
£8,950
For individuals ready to make powerful, far-reaching changes in how they live, work, and lead. Across five immersive days, we step away from routine and engage in deep analysis, guided reflection, challenging conversations, and embodied practice. This is not comfortable work, but it is often decisive.
Includes
- Five days in person
- Full appraisal of business, lifestyle, mindset, values, and direction
- Alignment and insight sessions
- Physical training
- Vision and dream-building work
- Deep self-mastery exploration
Why work with Dan
Not ready to enquire yet?
Occasional notes on building with integrity
I write infrequently about what I have learned building organisations from nothing — on leadership, systems, culture, and long-term thinking. No pitch. No noise.
As featured in
Industry Leaders Interview
Dan Edwardes, CEO of Parkour Generations Limited, on building with integrity, long-term vision, and what it really takes to grow a global movement organisation from nothing.
Read the interview
Ready to talk?
If you are interested in working together, or want to explore which format may be most appropriate, get in touch directly. I respond to every serious enquiry personally.
contact@parkourgenerations.com